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Contributing experts: Tich Changamire, MD, and Beth Weis

Artificial intelligence (AI) has the potential to simplify healthcare for consumers, care providers, and payers, while streamlining evidence-based, high-quality care. This is an exciting opportunity to enhance the care experience for providers and the 112 million people we serve as an enterprise.1

We can make an initial, responsible impact on operations with Generative AI. Using AI for administrative functions addresses the underlying industry-wide challenges that create friction for both members and care providers. In close collaboration with internal business partners and other stakeholders, we’re focused on evolving our approach to technology to support care providers and the people we serve.

This approach includes obtaining insights from our partners, understanding consumer needs by listening to their feedback, conducting research, and directly collaborating with care providers.

Office of Responsible AI: Ensuring Fairness, Security, and Transparency

Our Responsible AI (RAI) program, informed by the National Institute of Standards and Technology (NIST) AI Risk Management Framework, is designed to mitigate harmful bias and promote accuracy, security, and transparency.

We use a risk-based management framework and perform monitoring and oversight activities to ensure alignment with our AI Guiding Principles:

Accountable — We are accountable for our AI solutions. We will responsibly and ethically develop, deploy, and manage our AI solutions throughout their entire life cycle. We will draw upon industry best practices and scientific methods of excellence to build, maintain, and use AI solutions.

Explainable and transparent — We will maintain documentation that explains how our solutions were designed, so that we provide transparency on how the AI arrived at its outcome.

Fair — We will evaluate our AI solutions for fairness and equity by identifying and mitigating undesired outcomes, so all individuals have a fair and just opportunity to be healthy.

Private and secure — We will respectfully and diligently protect and secure data in our AI solutions throughout their lifecycle to maintain high levels of trust among our consumers and comply with state and federal regulations.

Robust — We will focus on testing, training, and validating our AI solutions for integrity, reliability, and resilience prior to deployment. We will monitor solutions after deployment to ensure the solution continues to operate as intended.

Our AI Guiding Principles were developed by a cross-functional team and serve as the lens through which our AI solutions are designed, developed, and used. We review these principles on a regular basis to ensure we remain aligned to our mission and values.

Building Trust Through the Responsible Use of AI

Using and exploring new ways to innovate with AI in operational areas across our clinical, network, and service domains helps streamline administrative functions, solve problems, and develop new products and programs.

This approach is designed to create faster and higher-quality service for benefit inquiries, provide a quicker path to the right type and level of care, and continually improve enrollment and health plan experiences.

For example, we have streamlined our clinical review process by extracting, organizing, and summarizing information from medical records for utilization and case management.

Our AI tool matches documentation to medical policy criteria, helping care providers and their patients by expediting prior authorization approvals. This work required us to involve stakeholders from our privacy, legal, and technology teams to evaluate the model, test for bias, and once launched, regularly monitor the solution for "model drift."

AI speeds up approvals and allows care providers to practice "at the top of their license" to accelerate diagnosis and treatment. For their patients, this automation helps hasten the scheduling of needed services and decreases confusion and frustration. Those improved experiences help foster trust, and serve to strengthen our relationships with care providers.

In 2024, the care provider contact center performance highlights included:2

92.8% overall satisfaction rate

89.5% issue resolution rate

22.26% increase of first call resolution

A clear strategy and close collaboration with business and healthcare stakeholders are vital for success. Engaging stakeholders within and beyond our organization helps identify concerns that can be reduced or eliminated by AI assistance. This approach involves researching consumer needs, gaining insights from care provider partners, and working with those partners to eliminate obstacles.

Using digital technologies and sophisticated applications enables our affiliated health plan nurses, case managers, and related associates to offer enhanced healthcare services, supporting care providers and consumers in effective health management.

Elevance Health and ProHealth ultimately share one goal: delivering better health for the people and communities we serve. We have witnessed the amazing things we can accomplish when both sides come together through collaborative relationships, value-based care arrangements, and data exchange. Our people, our technology, our data, and our deep connections to our communities combined have enabled us to meet ambitious goals we could not reach alone.

Pete Bacon,

Chief Administrative Officer, ProHealth, Wisconsin

In healthcare, AI can generate comprehensive insights and predictions, customize the user experience, and contribute to improved health outcomes. Our success in developing tailored AI solutions for essential use cases has laid a solid groundwork for future advancements.

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1 Elevance Health press release, Elevance Health Reports Fourth Quarter and Full Year 2024 Results; Sets Full Year 2025 Outlook (January 23, 2025): elevancehealth.com.
2 Elevance Health, Voice of the Customer surveys (2024).