Virtual Healthcare: Convenient, Accessible, and Recommended by Friends and Family
A visit with the doctor via mobile device or laptop has become commonplace, and most people would recommend it to their family and friends, according to a study commissioned by Elevance Health to gauge ongoing attitudes toward virtual healthcare. Virtual care is seen as convenient and accessible, especially for those unable to visit a doctor in person for many reasons including lack of transportation or childcare, working several jobs, or a disability.
“The pandemic acted as a catalyst, propelling virtual care to the forefront of healthcare delivery,” said Ratnakar Lavu, chief digital information officer at Elevance Health. “Virtual care persists as an integral part of healthcare, demonstrating how technology has reshaped healthcare delivery. We’re seeing this at Elevance Health, where more than 800,000 virtual visits occurred in 2023. Telehealth continues to gain traction, indicating that consumers are continuing to embrace virtual visits as part of their healthcare.”
The study found that virtual healthcare has made interactions with healthcare providers more accessible, enabling medical advice and follow-up care. Some healthcare interactions are mostly completed virtually, with prescription renewals (71 percent) being the top use case for virtual visits, followed by follow-up visits (62 percent), and wellness visits (51 percent).
Seventy-five percent of people surveyed said they found virtual care useful and plan to continue using it, with most (73 percent) indicating they would recommend virtual care to their family and friends. Ninety percent of people agree that virtual care provides access for those who are unable to visit a doctor in person, and 81 percent agree that the healthcare system is changing for the better with the inclusion of virtual care.
The pandemic acted as a catalyst, propelling virtual care to the forefront of healthcare delivery. Telehealth continues to gain traction, indicating that consumers are continuing to embrace virtual visits as part of their healthcare.”
Chief Digital Information Officer, Elevance Health
Most people surveyed (78 percent) say they understand their virtual care benefits, and 68 percent feel in charge of their health. People are most satisfied with their virtual care telephone experience (72 percent), followed by video (54 percent), texting (48 percent), and in-app chat (46 percent). At Elevance Health, nearly 8 in 10 affiliated health plan members who use virtual care report they get what they need from their virtual visit with a provider.
In addition, the survey found that behavioral health visits are most frequently conducted through video chat. Virtual offerings are addressing a need in behavioral healthcare, as roughly a quarter of affiliated health plan members’ virtual care visits are to address behavioral health concerns.
The study reinforces prior research, notably a Harris Poll commissioned by Elevance Health a year ago. That study found that about a third of people in the U.S. (32 percent) have used virtual primary care and that 94 percent of those people were satisfied with the experience. Those who used virtual primary care felt empowered, with 79 percent saying it helped them take charge of their health.
People still find in-person care useful
The most recent study also revealed some limitations with virtual care.
Sixty-two percent of respondents were concerned about the inability to receive a physical examination, and 40 percent cited the potential for delays or missed diagnoses with virtual care. High-impact care, such as urgent care or child check-ups – which require physical interaction – are still seen as best suited for in-person care.
To address this, hybrid models combining virtual care and in-person care can offer patients the flexibility to access healthcare both physically and virtually. This approach enables timely interventions, reduces travel burdens, accommodates schedules, and facilitates continuous monitoring and support, ultimately leading to improved health outcomes.
Integration is key
A crucial requirement for those who use virtual care is their desire for all their care professionals—from primary care physicians to specialists, to virtual care providers—to have the same information. A majority of people surveyed (83 percent) say it’s important for their virtual care services to be integrated in this way with their existing healthcare services and medical records.
Such integration requires a seamless flow of information. A person's medical history – including past treatments, medications, allergies, and diagnostic information – should be easily shared among multiple providers, even if they use different systems. There should be streamlined communication among different departments – like diagnostics, treatment, counseling, pharmacy, and administration.
Having access to accurate, up-to-date patient information helps doctors provide coordinated care. They can make informed decisions in real-time, which enhances patient safety, decreases redundant testing, and lowers costs.
Such a seamless flow of information also enables people to participate more actively in their own care. With access to their medical records across different providers, they can convey critical information when needed.
Integration Matters
A crucial requirement for those who use virtual care is their desire for all their care professionals—from primary care physicians to specialists, to virtual care providers—to have the same information. In fact, 83 percent of people surveyed say it’s important for their virtual care services to be integrated in this way with their existing healthcare services and medical records.
The future of digital platforms
It’s clear that people are satisfied with virtual care, especially when it comes to using virtual care via telephone. They’ve become accustomed to it, find it useful, and plan to keep using it.
People have come to expect a customized and seamless healthcare experience, with access to simple and convenient options. Such digital options give people greater flexibility in care, by integrating tools, resources, and information together in one place.
As digital health technology continues to advance and the healthcare industry evolves, more and more people will have access to a spectrum of connected services. They’ll be able to access care and engage with health professionals in ways they prefer – including digital, virtual, in-home, and traditional in-person care.
Methodology
Research firm Suzy conducted the custom online survey for Elevance Health among a national representative sample of 2,000 adults 18+ in July 2023. The sample included nationally representative quotas for age, gender, and ethnicity. The margin of error was ±2% at the 95% confidence level.
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